A true business hero takes her final bow
Tuesday, September 11th, 2007After putting together 15 Secret Exposed books there are certain names that pop up again and again through peoples chapters as they talk about their ‘hero’ or ‘inspiration’.
As you would probably guess at the top of that list is Richard Branson, with people crediting part of their success to his rebel spirit that echoes through everything he does.
However, another hero at the top of the list to many, especially the contributors of the books Secrets of Female Entrepreneurs Exposed and Secrets of Inspiring Women Exposed, is Anita Roddick, founder of ‘The Body Shop’.
This morning I woke to the news that at the relative young age of 64. Anita Roddick passed away but not without leaving an indelible footprint on the world.
The daughter of Italian immigrants, Roddick saw her business ‘The Body Shop’ mushroom into an empire of more than 2,000 stores serving more than 77 million customers in 51 different markets.
But more so than her business and financial success, it was Roddick’s almost cult like following and her extremely loyal customer base that was the envy of every major corporation on the planet. With her mission statement being - “To dedicate our business to the pursuit of social and environmental change”, it was clear there was always a bigger purpose to everything she did.
When asked Roddick said it was her mother’s frugality during World War II that inspired her to being campaigning for environmental issues and question retail conventions.
“We reused everything, we refilled everything and we recycled all we could. The foundation of The Body Shop’s environmental activism was born out of ideas like these,” she wrote on her website. And this was all before recycling and environmental awareness was fashionable.
So for me, it was be her success off the business field that will become her real and lasting legacy. Roddick ‘walked her talk’ she campaigned against human rights abuses and was an environmental activist.
To read the full story of Anita Roddick, get a copy of ‘Business As Unusual’, which is available in all good bookstores and of course through ‘The Body Shop’.









