Why Shoppers Are Natural Goal Setters
GOAL SHOPPING:
Why shoppers are natural goal setters
Shopping is an art - one which is naturally instilled in the female psyche and still unknown to the male.
Some may consider it a science, and while that might be going too far, you do have to admit that shopping is not for everyone. The introduction of lounges inside and outside stores has definitely made the shopping experience easier.
But it was while I was waiting on one of those lounges, guarding what seemed like a hundred shopping bags for my wife, that I realised that shoppers were using a technique.
Shoppers have a customised approach to buying that allows them to maximise their shopping experience. And for true shoppers, it is all about the experience - the adrenalin and excitement that results from buying something new.
Shopping involves knowing what you want, and knowing the best way to get it. Sitting on that lounge I knew, even if they didn’t, that shoppers understood the value of goal setting.
So now, here are 5 steps to effectively achieve your goals.
1. PULL OUT THE MAGAZINES AND CATALOGUES
Get a picture of what you want and work out why you really want it. Some people become convinced that their goal is to own a fast sports car or earn a million dollars, when all they really want is to have people like them. Decide what you want.
Before young adventurer, Jesse Martin sailed around the world, he didn’t have much experience but he had three years of imagining it. So you need to visualise your goals!
2. TRY IT ON FOR SIZE
Try it out, before you invest time, money and effort into achieving your goals. There will always be hard days, and it will be your drive and passion that gets you through.
Kirsty Dunphey, CEO of M&M Real Estate, has been involved in real estate since she was fifteen and has worked in nearly all areas of an agency. Her early experience confirmed her ambition of achieving her goal of starting her own real estate business.
3. THE TRANSACTION
One of the main reasons people don’t set goals is because of fear of commitment. When people commit, there’s a possibility of failure. But if you are serious about achieving your goals you need to commit. Make a decision and follow through.
This fear of commitment was recognised by Siimon Reynolds, President of Photon Group, who admits that following through on long-term goals was an initial challenge for him. He lacked the faith to commit to major goals. However, he has since overcome that hurdle and today his Group is valued at $180 million.
4. THE CATWALK - SHOWING OFF YOUR NEW CLOTHES
Celebrate your success. While almost all successful people claim that setting goals in essential for success, they also note the importance of enjoying that success.
Brad Sugars, owner of Action International, loves cars and has one for every day of the week. He values the importance of rewarding oneself for the patience, hard work, diligence and knowledge that one pours into achieving success.
5. CLEARING OUT LAST SEASON’S WARDROBE
Just like clothes go out of fashion, goals become out-dated. You need to constantly up-date your goals and ensure they don’t become stale.
These five points serve as a reminder that shopping is not about entering as many shops as you can and trying everything on. It is about decisions, trials, commitment, enjoyment and disposals. Shoppers are essentially setting goals and fulfilling them.
With this understanding, I now refuse to wait on those lounges.
